LIIAR

Language - This is everything that is seen visually on/in a media text. For example, in a film trailer you see text on the screen, dialogue and sound these are shown through the cinematography, editing and mise-en-scene. These are done to help the audience understand what the film will be about in a short film trailer.

Institution - These are the different processes in which a media text is produced. in a film trailer, the institution is the director or creator of the film

Ideology - This is what the media text is trying to communicate to the audience. in a film trailer genre has many conventions, the audience will look for certain things in a romance for exaple they will look for a happy couple. in a horror there will be blood, violance faster editing then a romance. the music in horror films ae there to build tension and suspence.

Audience - This is the audience which the media text is aimed at (teenagers, adults). Each text has a target audience which is who the text is aiming at this can be easily identified by looking at the type of text and what the meaing is. For example, if the genre of a chick flick, romance would apeal more to girls then boys.

Representation - This is what the media text is trying to represent and what we have to try to deconstruct. There are many reasons why something has been done in a media text and we have to try to understand what it symbolises or why it's been used in that way.